WDWGuy Blog

Get out your wallet

Posted on August 8th, 2006 by wdwguy.
Categories: General posts.

If you’re planning a trip to Walt Disney World anytime soon, that giant sucking sound you’re hearing is Disney putting a vacuum cleaner to your bank account. For the second time in less than a year, the Mouse House has raised ticket prices at theme parks in the Walt Disney World Resort, starting August 6. Now, granted, the jump is not huge, but it is across the board. Basically ever aspect of the “Magic your Way” scheme that Disney came up with last year is more expensive.

Here’s one example. Let’s say you wanted a five-day ticket with Park Hopping priviledges. Before the increase, it would have been $239 for an adult (including taxes) and $202 for kids. Now it’s $251 for adults and $214 for kids. Basically a $12 increase, or just over $2 a day.

I certainly don’t begrudge a company getting what it can get for it’s product, and Disney certainly doesn’t believe that this increase is going to make any kind of dent in theme park attendance, or they wouldn’t have done it. But I just don’t think it’s good PR to raise prices more than once a year, unless you’ve got a pretty compelling reason. And a chance to grab more of people’s money is NOT a compelling reason.

If you are interested in looking at a chart with all the new prices, go to this page on the WDW Magic website.

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