WDWGuy Blog

Party all the time

Posted on July 11th, 2006 by wdwguy.
Categories: General posts.

Last month Disney announced its “Year of a Million Dreams Celebration,” which will start when the “Happiest Celebration on Earth” ends later this year. Instead, Disney should simply have called it “The Millionth Celebration,” because that’s what it seems like.

Look, I’m not against marketing and advertising campaigns. Disney has every right to pub the parks and attempt to get people to come. But another party/celebration? Come on, guys, we can come up with something a little better than that, can’t we?

Anyway, here’s a portion of Disney’s press release;

BURBANK, Calif. (June. 7, 2006) — From an overnight stay inside Cinderella Castle to a Golden FASTPASS, dreams big and small will come true at Disneyland and Walt Disney World resorts during Disney’s “Year of a Million Dreams,” a first-of-its-kind celebration of the individual dreams of Disney Parks guests.
The year-long celebration, beginning Oct. 1, 2006, at Disneyland Resort in California and Walt Disney World Resort in Florida, will feature the debut of an incredible lineup of new attractions and entertainment at both Disneyland and Walt Disney World resorts, plus new technologies that allow guests to customize their Disney park experience.
And, for the first time, during the “Year of a Million Dreams” celebration, Disney cast members will award a million dreams — both large and small, including many “money-can’t-buy” experiences — to guests selected through a random process as part of a unique “Disney Dreams Giveaway” promotion.

I like the concept of having the chance to get your vacation “plussed.” And the ultimate prize for Walt Disney Worldis pretty awesome:

A day of royal treatment will end with a night of enchantment inside Cinderella Castle for a different lucky guest each night. Cinderella’s royal bedchamber, now under construction at Magic Kingdom, will allow Disney guests to stay overnight inside the park and enjoy a view shared only by Tinker Bell. The lavishly decorated bedroom will be located in a space originally planned as an in-park apartment for the use of the Disney family.

Awesomely cool. Whoever had that idea within the company ought to get a big, fat raise, because I can imagine at least a few people planning trips to WDW during this promotion just to have the chance to spend the night in Cinderella’s castle.

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